We had the CEO of Taco Bell speak to our brand management class a few weeks ago, and it was fun to hear about their brand ideal, how they dealt with the beef lawsuit (and spun it to their advantage), and how they're positioning themselves in a health-conscious 21st century. Some of my notes on the class and presentation below.
It’s not what you sell, it’s what you stand for
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(Sorry, fell behind on class notes blogging. Trying to catch up now!)
(Reading notes above, class notes from guest speaker from Budweiser marketing below) The Global Brand CEO
Class
Budweiser
This quarter, I'm lucky to be taking a class taught by Jim Stengel, the former Global Marketing Officer of P&G (the "UCLA CMO Experience"). I wrote about this class in my admissions essay, and I'm excited about finally experiencing it.
Below are my main takeaways from this week's readings and lecture.
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