Watch live streaming video from leanla at livestream.com Noah Kagan is the founder of AppSumo and has worked on marketing for 4-Hour Workweek, Facebook, and Mint. Noah’s blog, OkDork.com, focuses on the topics of marketing, entrepreneurship, and engagement with online communities.
You can watch the video above, and the main things I learned are below. He's a funny, straightforward, and brutally honest speaker, and it was cool to hear about many of the specific tactics he used to get AppSumo off the ground in a lean fashion. He even included a couple deep life lessons in here as a bonus.
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Gary's audiobooks are extremely hilarious, filled with so much energy and personality that really rubs off on you. After enjoying Crush It, I decided to give his latest, The Thank You Economy, a shot. It did not disappoint. It seemed to be somewhat of an extension to Crush It in that it focused on social media marketing. However, it took it one step further and one level deeper by honing in on the concept of customer engagement and WOWing customers, a la Zappos. It made the bold prediction that companies who do not fully embrace a customer-centric culture will be extinct within 5 years. I did enjoy Crush It as a book more. CI seemed way more specific about actual actions and recommendations, while TTYE was more about trends and philosophy. Just like with CI, in the audio version of TTYE, Gary went off script many times, which were often my favorite little bits of the entire experience, updating the readers based on what has gone down since the book went to press and adding in various ad libs and funny non sequiturs. Below are my main notes and takeaways. I do think Gary's right in his predictions, and my personal philosophy has always been to treat others (especially anyone who's a "customer") as critically important. Finding unique ways to wow them like Gary has written is a great way to show this respect. Preface
Ch. 1: How everything changed except human nature
Ch. 4: From the top, instill the right culture
Part 4: Thank You Economy in action Ch. 9: Knowing where people want to go
Part 5: How to win in the Thank You Economy: Care
I was quite impressed by a talk I recently heard by Sasha Strauss, Managing Director of Innovation Protocol, a branding agency serving a variety of companies -- from start-ups to Fortune 500. Sasha's also a USC Professor in Communications.
First off, what made the talk super engaging was the intense energy and humor (often self-deprecating but always keenly observant) of the speaker. That just rocked. Secondly, the content, while not particularly new, was super distilled and weeded down the core of what matters, and it made me consider the strategy of some of the biggest brands in a new light. I would have liked to hear more examples of brand strategy at start-ups versus big companies whose brands everyone knows; that would have been a nice application of some of Sasha's frameworks. Below are my main notes and takeaways from the talk. Overall, it was a blast, and I don't even dare to do justice to the full force of the event simply in writing. Introduction
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