Week 6 was about a lot of the touchy-feely stuff which makes a big difference in getting a brand's ideal to ring true with customers. The speaker from GSD&M was extremely eloquent and taught about the importance of leadership to run a business that makes an important difference in people's lives; this message definitely jived with me, and the talk was quite engaging.
Grow: Must do #3: Communicate the ideal to engage employees and customers
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Week 5 of brand management was all about design thinking as applied to marketing and company culture. Below are my notes on our readings and the class discussion. Hot Topic itself has been in a big transition recently, focusing way more on music as the core driver for people's identification with the brand and having success in partnering with artists to co-promote.
Change by Design: Returning to the surface, or the design of experiences
Hot Topic
We had Nordstrom's CMO visit our class, and it was interesting to hear about the "Nordie" culture and what that means for their marketing efforts. My personal experiences with the stores haven't revealed to me anything special about their culture, but maybe that's just the LA stores.
Grow Must-do #2: Build your culture around your ideal
Grow: How Pampers changed the world
Southwest
Zappos
Nordstrom
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