Week 6 was about a lot of the touchy-feely stuff which makes a big difference in getting a brand's ideal to ring true with customers. The speaker from GSD&M was extremely eloquent and taught about the importance of leadership to run a business that makes an important difference in people's lives; this message definitely jived with me, and the talk was quite engaging.
Grow: Must do #3: Communicate the ideal to engage employees and customers
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