 A friend recently recommended the book 10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation―And Making Your Own Life Easier by David Yeager. I just finished reading it and loved it. I cried at several moments from the tear-jerking, moving stories in the book and learned many things about how to be a good mentor.
I liked how the author built on and described in detail the scientific research that underlies many of the book's concepts. While most of the stories focused on education, there were many good examples of corporate and even home situations where the book's recommendations could be put to use. The main concept is that there are three mindsets (enforcer, protector, and mentor), and most people fall into the trap of only considering enforcer vs. protector, unaware that there's a third, better way. I strongly recommend this book for any educator, parent, or manager/leader of younger people. Below are my main notes and takeaways.
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 I recently finished reading the provocatively titled No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing by Latane Conant. A fellow founder had recommended it to me, and it was pretty interesting.
The gist is about treating buyers more respectfully and intelligently and meeting them where they are based on their buyer journey. It doesn't fully ban cold calls; it just wants them to be warmer and timed better to align with when prospects are actually interested, which makes sense. Also, at a meta level, I appreciated how the entire book kind of serves as an advertisement for 6sense (which is fine and expected). I liked a lot of the concrete suggestions and plays in the book for field marketing, sales development, paid ads, email sequences, and more. It's definitely a thought-provoking book about how to most intelligently structure marketing, and I recommend it for marketing and sales leaders. Below are my main notes and takeaways.  I recently finished reading the book Good Inside: A Guide to Becoming the Parent You Want to Be by Dr. Becky Kennedy. I really, really enjoyed it. It covered so many different aspects of parenting all in one place and combined lots of scientifically-backed advice. The overall perspective of "this is a good kid having a hard time" is super useful and underlies everything.
I think this is one of the top 10 best parenting books I've read in the past decade. Below are my main notes and takeaways. |
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