 I just finished reading The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi. I had enjoyed Dixon's The Challenger Sale a lot, and this one was very interesting and eye-opening as well. The big idea is that customer effort is what hurts loyalty and brand perception, and lowering the perception of effort is more impactful than trying to overly delight or exceed expectations. The book gave a lot of concrete tips on how to measure and reduce effort, and I found the language suggestions around "experience engineering" a really smart application of behavioral economics to reduce the perception of effort.
My main notes and takeaways on the book are below.
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 I just finished reading The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman. It was a helpful synopsis of many of the biggest decisions that founders need to make throughout the life of their startups. I enjoyed the various specific case study examples as well as the decision flow charts throughout the book. It was nice to hear what the stats/research say in terms of how various decisions affect various things and what the breakdown of results is, and I appreciated that it was evidence-based. At a high level, many of the dilemmas revolve around the rich vs. king tradeoff, and it was interesting to see how this affects decisions around founding, team (relationships, roles, rewards), investors, hires, and exits.
Below are my main notes and takeaways from the book.  A fellow parent recommended to me the book Raising Lions by Joe Newman. I just finished reading it and really enjoyed it. It was a very new perspective for me to read, and it made a lot of sense. It focused on an authoritarian, balanced, behaviorist approach to parenting and discipline. I loved all the very challenging scenarios it described and how they were resolved with the appropriate interventions/strategies. I can see a lot of situations even in normal contexts where these principles can apply. I definitely recommend this book to any parents of strong-willed kids.
Below are my main notes and takeaways. |
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