Over the past year, I heard recommendations from multiple unrelated people to read The Great CEO Within: The Tactical Guide to Company Building by Matt Mochary, Alex MacCaw, and Misha Talavera. Wow, am I happy I listened to their advice.
This book is easily the best business book I've read in the past 5 years at least and top 3 in the past 10 years. The title doesn't do it justice. The title made me think it's a book just for CEOs (it's not) and that it's a book just about CEO skills and inner game (it's not). It goes way beyond both of those.
For me, this book is basically a distillation of best practices from the most effective entrepreneurs and companies and most useful books of all time. It's strategic, practical, tactical, and opinionated. I loved all the examples as well as the exact scripts to use in various situations. The subtitle of the book is probably the more apt description: "The Tactical Guide to Company Building." I am so appreciative of the author's hard work to distill all these lessons and best practices into one text and to even share it freely for other entrepreneurs to learn from. This is the kind of book I know I will want to re-read multiple times and reference over the years. I've now already recommended it personally to several other founders I know.
As an indication of how much I liked it, my notes on the book (below) span 33 pages (I took all the notes before I realized the author shared an early version of the entire book for free, but it's not all time wasted since my own note taking and filtering probably helped me internalize the material better).
If you're working on a company, you have to read this book.
6/1/2021 09:45:36 pm
Excited to check this out Max, thanks for taking the time to share your effort and the cliff notes! I hope the news company is thriving, they are lucky to have you!
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