I just finished reading Speak like Churchill, Stand like Lincoln: 21 Powerful Secrets of History's Greatest Speakers by James C. Humes, and while I felt it was a bit folksy at times, it had a number of useful lessons and nice personal examples from the author, who wrote speeches for five American presidents. My favorites: power pause, power poetry, and power dollar. All the stories of Benjamin Franklin were awesome too. Intro Leadership is selling and selling is talking Power of personality 1 power pause Generating audience anticipation Stand silent for a min before beginning speech Stand and stare at audience and formulate words Repeat opening words in mind as you wait silently Stand stare and command audience 2 power opener Don't start with boring trivial common stuff 3 power presence Careful selection of clothing Stance erect Star style Have own star suit, tailored Create own signature style element, small accessory Keep style simple and same so people identity it with u Clean shoes and clothes 4 power point Bottom line message Figure out the power point first Stop think and plan 5 power brief Keep it brief Less is more Tell a story, not a speech Surprise audience with brevity when expecting long speech Short statement that can replace content of speech 6 power quote Be comfortable with author and quote Keep quote brief Frame it and stage it: reading off card after putting on glasses even if fake Cross quotes from opponents enhance credibility Dramatize and emphasize the quote Use only 1 per speech 7 power stat A statistic should tell a story Cite only 1 statistic dramatically off a card and after putting on glasses Reduce number of stats given Round off number to be more memorable. Prefer basic fractions out of 5 or 10 instead of exact percentage Relate statistic to a story Use an odd number Figures lie and liars figure 8 power outage Can't yield leadership to slides Slides not substitute for speaking Slides as prop not crutch Use only 1 visual at a time Keep slides simple Remove as soon as not needed anymore If u have to spend a while explaining the slide, don't use it Make slide captions slogans Large font Big illustration 9 power wit Don't tack on or begin with jokes Incorporate jokes into speech Realistic humor Relevant humor Don't read humor Turn concepts into concretes through parable Tell stories about yourselves 11 power gesture Sincerity of tone Body language signals Concentrate on just one gesture 12 Power reading Memorize then conversationalize Never let words come out when not looking at audience See stop say 13 power poetry Internal rhymes Parallelism Alliteration Rhythm Use proper layout of speech like poem Break line at comma Long halt after period Dashes instead of semicolon Not about reading article 14 power line Memorable lines Contrast between beginning and end of sentence Rhyme Rhyming nine Air Aim Ite Ate Oh Ay Ake Eam Ain Echo effect: repeat key words, nouns Alliterate and activate Series of b or p most powerful 15 power of question Use once Keep it simple Rhetorical 16 power word Emphasizing one word by putting pause before it Deliberate pause before unfamiliar word 17 power active Avoid passive voice Look for to be words and remove them if passive voice 18 power dollar Fundraising Defiance: believe u r doing the investor a favor. Design: paint a picture Donation: double the most u think u can ask for; consider ur costs not how much u can raise; know your number Duel: wait until investor answers before saying anything else. Wait and stand like statue and stare. Ask prospect for advice first. Personal visits best Call back at lunch to leave message as reminder to follow up on investment 19 power button Phrase that illuminates the line that follows and prepares listeners to pay attention The secret in X is simple. It can summed up this way: Let me repeat again what I always say about X: Let me again assert my firm belief that Just one per speech 20 power closer Tear jerking stories 21 power audacity Surprise audience Interesting stories Stage the scene Act out scene Do unexpected
1 Comment
Daniel P Prusaitis
9/9/2017 04:37:33 pm
Thank you very much for this layout of the material.
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