Max Mednik
  • Home
  • About
  • Interests
    • Angel investing
    • Magic
    • Scuba Diving
  • Blog
  • Contact

Readings and musings

Notes on Growth Hacker Marketing by Ryan Holiday

5/17/2014

2 Comments

 
Picture
I recently finished reading Ryan Holiday's latest book (which I loved!), but before I post my review and notes of it, I wanted to read and post about his prior book that I hadn't mentioned before: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. It was a very inexpensive and quick read packed with concrete tips and lessons Ryan learned on the job as Director of Marketing at American Apparel.

This quick primer essentially took the main marketing lessons from The Lean Startup by Eric Ries and packed them all in one easy-to-digest place. It also reminded me of The Startup Owners Manual by Steve Blank and The Art of the Start by Guy Kawasaki.

In a nutshell, the book explains how marketing has become a science focused on data and metrics, and how product development and marketing should not be separate departments or steps of a sequential process but rather one unified whole. It focused on the techniques used by the most successful recent startups, like some of the guerrilla marketing tactics Ryan discussed in Trust Me, I'm Lying.

I recommend it for someone who wants a nice refresher about the main marketing points in The Lean Startup and a great overview of the many core techniques used by companies like Dropbox and AirBNB to get their start.

2 Comments
Tom link
5/20/2014 11:05:49 pm

Great read. Learned a lot

Reply
Atul pandey link
6/19/2019 10:28:39 pm

Nice on information on growth hacker marketing. thanx for sharing such kind of information.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    June 2021
    May 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    April 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    May 2019
    March 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    May 2017
    April 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010

    Categories

    All
    Angel Investing
    Cacti
    Cars
    China
    Community Service
    Culture
    Design
    Djing
    Dogs
    Education
    Entertainment
    Entrepreneurship
    Family
    Finance
    Food
    Google
    Happiness
    Incentives
    Investment Banking
    Judaism
    Law
    Lighting
    Magic
    Marketing
    Medicine
    Networking
    Nolabound
    Philosophy
    Professionalism
    Psychology
    Reading
    Real Estate
    Religion
    Romance
    Sales
    Science
    Shangri-La
    Social Entrepreneurship
    Social Media
    Sports
    Teams
    Technology
    Travel
    Turtles
    Ucla
    Venture Capital
    Web Services
    Weddings
    Zen

    Subscribe

    RSS Feed

Picture
Picture
  • Home
  • About
  • Interests
    • Angel investing
    • Magic
    • Scuba Diving
  • Blog
  • Contact