Having enjoyed the author's previous books, I decided to check out Great by Choice by Jim Collins. The audio edition was read by Jim, which I always enjoy, since I get to literally hear how the author intended the book to be read. The audio edition also included a nice FAQ section comparing this book to the others in the series. I personally found the overall style of the book (study looking at great companies against comparison set and picking out various character traits that help explain differences) very similar to the past books. The examples in this book and study were interesting, though I felt there was not enough justification given for the choices the authors made in coming up with their results or conclusions. I understood the methodology and company selection, but I didn't understand how they went from data to conclusions in picking out the behaviors they teach in this book.
Ch. 1: Thriving in uncertainty
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