Notes on Blue Ocean Strategy
I recently read Blue Ocean Strategy by Kim and Mauborgne. Its focus was on ways to create and release products that are so different from the competition's that the "ocean" is blue, not bloody red. It was a quick, useful read, and what I enjoyed most were the company examples the book analyzed. I found the sections that actually prescribed theory and mechanisms for creating blue ocean innovations the most lacking in specificity, but the overall frameworks made sense to me.
Below are my main notes and takeaways.
Part 1: Blue Ocean Strategy
Ch. 1: Creating Blue Oceans
Ch. 3: Restructuring Market Boundaries
Ch. 7: Overcoming Key Organizational Hurdles
10/30/2011 07:53:04 am
I have started reading Blue Ocean last week and your notes are quite good and informative. Do you have any analytical tools to apply BOS and if so could you fo please share it? I am doing project for my MBA and looking for some company where I can apply this strategy for any problem company is facing .
10/30/2011 08:55:47 am
My best advice would be to check out http://www.blueoceanstrategy.com/. They have a bunch of resources online. I haven't found other tools out there yet, but there may be others as well.
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