Max Mednik
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Readings and musings

IDEO on Management

6/1/2011

2 Comments

 
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As part of my HR core class at UCLA Anderson, we had a guest speaker talk to us about management in design organizations. The speaker was Bryan Walker from IDEO. The talk was fun and engaging, and he was able to show off some of the latest projects IDEO's worked on recently, which was neat.

He broke his talk down into the following categories to give us an overview of how designers at IDEO think and what their "management style" (if any) really is.


Insight: Observe people at extremes
  • Synthesis
  • Ideation
  • Prototyping: Rough, Rapid, Right
  • Evolution: Live in Beta
Keys to Design Thinking (and Entrepreneurship)
  • People desirable
  • Business viable
  • Technical feasible
Culture = Collective behaviors and beliefs

Keys to Design Attitude
  • Empathy
  • Creativity
  • Tangibility
  • Empowerment
  • Optimism
IDEO's Management Style: Judo (absorbing the energy of another and redirecting it)
  • Drawing insight out of others: "here's what I think you're trying to say"
  • Matching importance with interests
  • Providing just enough constraints (no constraints kills creativity)
2 Comments
Carloblacksun
6/1/2011 10:46:13 am

I met Bryan last year, I think the most peculiar cultural aspect of IDEO is a great respect for whatever comment or idea comes out during the discussion... In most work places, some people are afraid to speak up in groups fearing that what they have in mind may make them look stupid to the audience. Instead, at IDEO there is a desire for unusual comments, because often the best solutions from appearently irrational ideas....

What I often wonder is whether such company culture would be effective in a different type of business, where creativity is not as essential to the company success as in IDEO...

Nevertheless IDEO remains an amazingly interesting business case study...

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go to this site link
8/5/2013 01:57:50 am

It is really great news that you got an opportunity to hear the speech of Bryan Walker. Since I have attended one of his classes before, I know how interesting it is. He knows how to grab the attention of audience. Thanks for sharing.

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