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When Medicine Kills

7/21/2011

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When medicine kills
View more presentations from Max Mednik.
This is a talk I gave at UCLA for our first-year communications class. It was inspired by stories I heard from my parents as well as my own personal experience watching my wife go through medical school. You can check out the PowerPoint via SlideShare below.


Libby Zion was an 18-year-old freshman girl who had just started attending college in New York in 1984. She was admitted to the hospital with a high fever, and the only physicians who saw her that night were doctors in training known as residents, who had been working close to 36 hours straight and were busy with dozens of other patients. There were medical errors committed along the way, and within 24 hours of being admitted to the hospital, Libby was dead, and her family was mortified.

Our current system of medical education is extremely suboptimal and urgently needs to change for the benefit of both patients and doctors. Why should you care about this problem that is rarely discussed? Sooner or later, you and your family are bound to get sick, and your lives will be in the hands of physicians out of your control. For instance, I’ve learned from my wife who is a medical student that June is the most dangerous month to go to the hospital because all of the residents and med students are brand new and are getting their first chance to “treat” real patients.

The main counterarguments that aim to keep the medical training system as it is are a tradition of hazing new doctors, keeping costs down by employing fewer doctors, and allowing doctors to have continuity of care for patients without switching off too much, but I will demonstrate from the perspective of patients and doctors that these benefits are not worth their extreme costs. Though some changes have been made to reduce doctor hours to 80 per week with no more than 36 hours in a shift, further changes are still necessary because the problems for patients and doctors remain severe.

The current medical training system is extremely dangerous for the patients it is ultimately trying to serve. When you consider the biggest causes of death on an annual basis (according to an Institute of Medicine report), the top four are the usual suspects: heart disease, cancer, stroke, and respiratory disease. But what’s shocking is that the fifth worst cause of death is medical errors, accounting for almost 100,000 deaths each year and costing our economy almost $20 billion, more than diabetes and Alzheimer’s. While most of the other causes of death are natural and hard to avoid, medical errors are by definition preventable. Research studies have shown that well-rested residents outperform tired residents on memory skills, interpretation of scans, and monitoring of patients, and doctors attribute more than half of their mistakes to sleep deprivation and having too many other tasks to do.

In addition, a recent study in Nature magazine showed that after 24 hours of wakefulness, cognitive function deteriorates to a level equivalent to having a 0.10 blood alcohol content, 25% higher than the legal limit for driving. If we don’t let people drive their cars at that level, why are we letting them operate on our loved ones?

But driving is not the only serious problem for doctors; in fact, it is just one of several severe risks the current medical education system presents for doctors just like it does for patients. According to an article in Academic Emergency Medicine, ER residents are seven times more likely to have a motor vehicle accident due to falling asleep at the wheel during their residency than before it. Not only are doctors physically in danger with the current system, they are also mentally suffering and losing their caring attitude towards patients. A recent New York Times article compared the suicide rates of doctors with the general population. The article showed that the suicide rate was 40% higher for male doctors and a staggering 130% higher for female doctors than general population. The most concerning piece of evidence, though, related to the training system’s effects on doctors comes from a study that reviewed real journal entries of residents. One journal entry stuck out but was representative of many other entries just like it: “It’s 1:00am, and I'm ready to go to bed when there's a code blue. Probably a nice man with a loving wife and concerned children, but I don't want him to live if it means I don't sleep. I just want to sleep.” It goes without saying that if the sleep deprivation is bringing individuals who swore the Hippocratic Oath to such a desperate, inhumane mental state, something is terribly wrong with the training system.

Therefore, in order to produce better outcomes for patients and help lower the thousands of deaths due to medical errors like Libby Zion’s as well as to create more safety and caring attitudes for doctors, we need to improve the medical training system by reducing the number of hours doctors work and increasing the amount of supervision. There is plenty of demand to go to medical school, so it is simply about hiring slightly more doctors. There will already be plenty of need for more doctors with universal healthcare coverage and increased healthcare demand. What all of you can do about this important issue is to help publicize the problem and get the word out about it, such as through blogs and talking to any journalist friends you might have. In addition, by writing to your Congressmen and voting on issues related to medical training, you can help to change the system one day.

But until that time, don’t go to the hospital in June.
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Notes on The Thank You Economy by Gary Vaynerchuk

7/18/2011

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Gary's audiobooks are extremely hilarious, filled with so much energy and personality that really rubs off on you. After enjoying Crush It, I decided to give his latest, The Thank You Economy, a shot.

It did not disappoint. It seemed to be somewhat of an extension to Crush It in that it focused on social media marketing. However, it took it one step further and one level deeper by honing in on the concept of customer engagement and WOWing customers, a la Zappos. It made the bold prediction that companies who do not fully embrace a customer-centric culture will be extinct within 5 years.

I did enjoy Crush It as a book more. CI seemed way more specific about actual actions and recommendations, while TTYE was more about trends and philosophy.

Just like with CI, in the audio version of TTYE, Gary went off script many times, which were often my favorite little bits of the entire experience, updating the readers based on what has gone down since the book went to press and adding in various ad libs and funny non sequiturs.

Below are my main notes and takeaways. I do think Gary's right in his predictions, and my personal philosophy has always been to treat others (especially anyone who's a "customer") as critically important. Finding unique ways to wow them like Gary has written is a great way to show this respect.

Preface
  • Customer satisfaction is key
Part 1: Welcome

Ch. 1: How everything changed except human nature
  • When people go out of their way, you feel inclined to reciprocate
  • Business use of social media
  • One to one relationships
  • Word of mouth
  • Remember the time when caring meant business
  • Small town business versus quarterly earnings and stock options
  • Internet could isolate
  • Dark ages of customer service: phone hold, outsourced customer service
  • Social media reconnected people
  • Search changing to incorporate social features
  • Customer complaints quickly shared and spread
  • Business can't ignore complaints
  • Better to be proactive
  • Only companies who authentically follow old-style manners will succeed (I'm happy I read all those 15th century etiquette books in the Rare Books collection!)
  • Value every single customer
  • Social media equals business
Ch. 2: Erasing lines in the sand
  • People always skeptical of new tech 
Ch. 3: Why smart people ignore social media and why they shouldn't
  • (I was one of these people for a while until I decided to dig deeper and found the immensely interesting connections with psychology.)
  • Intent matters
  • Some doing it wrong
  • Need to be fully committed
  • Can't rely on ROI
  • Excuse 1: there is no ROI
  • What is the ROI of customer care?
  • Nielsen proved trust drives sales
  • Book: Satisfied tell 3, unsatisfied tell 3000
  • Excuse 2: metrics aren't reliable
  • Nielsen measures online like TV
  • But only measures ads, not engagement
  • Excuse 3: social media still too young
  • Entering earlier makes big difference
  • Excuse 4: social media is just a passing trend
  • Already has changed the game
  • Excuse 5: we need to control the message
  • No one can control the message
  • Here you have the chance to reply
  • Excuse 6: no time to track random users
  • Random users are who matter now
  • Excuse 7: fine without it
  • Was fine without fax, cell phone, etc.
  • Excuse 8: tried it but didn't work
  • Didn't commit and do it right
  • Excuse 9: legal issues too thorny
  • Change must come from top, not from legal
  • Excuse 10: long-term benefits hard to measure
  • Traditional media too expensive
  • Ads are one time
  • Social media continuous
  • Excuse 11: only works for tech or fashion
  • Works for all
  • Even if you're not in a sexy industry, people are talking about it online
Part 2: How to win

Ch. 4: From the top, instill the right culture
  • Amazon bought Zappos for its culture
  • Culture is the next playing field
  • No "vacation policy"
  • Let employees run themselves as adults until found they can't be trusted
  • Chief Culture Officer
  • Begin with the top
  • Commit whole hog
  • Culture of super-sized caring
  • Set tone
  • Invest in employees
  • Trust your people
  • Be authentic
  • Empower people
  • Social media department
  • Give a damn department
Ch. 5: The perfect date: traditional and new media
  • Social media allows conversation to continue like a good date after a traditional ad
Ch. 6: I'm on a horse, Old Spice commercials
  • Ping ping between traditional and social media
  • Old Spice was huge win across both media
  • But failed to keep engaging new followers
  • No such thing as social media campaign; marriage, not one night stand
Ch. 7: Intent, quality versus quantity
  • Not about numbers of fans and likes
  • Depth of follow up and engagements
  • Let your reps be themselves and not go on script
  • Don't hire a PR company to do social media; do internally
Ch. 8: Shock and awe
  • Give gifts randomly to engagers

Part 4: Thank You Economy in action

Ch. 9: Knowing where people want to go
  • Tech company
  • Tech support monitors social media and interacts
  • Won $250k contract for telecom supplies by responding to a tweet
  • Power of just showing up
Ch. 10: Interacting with the community
  • Milwaukee burger joint
  • Let customers determine the brand and operation of business
  • Tweet Up events
  • Foursquare specials
  • Engage online and offline events
  • Swarm event
  • Spend money on customers, not ad networks
Ch. 11: Caring about the big and small
  • Hotel chain
  • Art of customization
  • One on one shock and awe
  • Dreammaker award for employees who wow customers
  • Random acts of kindness
  • Word of mouse (clicks)
  • Regular investments and attention to social media training
  • Twitter Tuesdays
  • Facebook Fridays
  • Message comes from top
  • Few tweets pushing deals and most pulling in through engagement
Ch. 13: Pushing social media
  • Dentist differentiates through social media
  • Offered Groupon
  • Able to re-earn trust when make mistakes
  • Got articles in TechCrunch and journals
  • Early social media adopters get huge earned media
Ch. 14: Attorneys who tweet
  • Lawyers usually risk averse
  • Requires trusting law firms
  • Good intent
  • Give startups advising services and work like they do
Conclusion
  • Marketing getting harder
  • Attention getting smaller
  • Information generation harder
  • All the data created by humans for all time until 2003 is now created every 48 hours
  • Landscape won't stabilize
  • Can't wait for it
  • Have to run marathon with new tools, not sprint/campaign
Part 4: Sawdust
  • How to start conversations
  • Fear impending innovation
  • Hidden agendas by traditional media
  • Nielsen ratings cover a tiny sample; paper diaries sent through the mail inaccurate (most filled out wrong)
  • People surfing the web and using multimedia devices while watching TV
  • No one watching billboards because of mobile phones
  • Surveys subconsciously filter people's replies
  • Social media often less filtered
  • Ad Age: most brands still irrelevant on twitter
  • Problem is it's used wrong (press releases instead of conversations)
  • Hsieh/Zappos acquisition email to employees full of personality and intention

Part 5: How to win in the Thank You Economy: Care
  • Hire and create culture with the right DNA
  • Tactics in this book will self destruct in 3 years; marketers will beat new platforms to death
  • Must act now
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Notes on The Power of Less by Leo Babauta

7/16/2011

1 Comment

 
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A quick read (listen) that I enjoyed was The Power of Less by Leo Babauta. It was quite similar to The 4-Hour Workweek and Getting Things Done in its essence, though it was a bit less extreme and less detailed in its methodologies (this was both good and bad). I honestly found the book a bit too general/high-level as it tried to cover a very wide range of topics. The best parts were when the author wrote of his own personal experience and used specific details of life changes he made and how he went about that.

The takeaways I liked best were applying constraints/limits to all aspects of life and choosing the 1-3 big, challenging tasks each day that are required to move towards one's long-term goals, rather than simply doing what's easy and taking care of low-hanging fruit.

Introduction
  • Overload of information and tasks
  • Key is to make choices
  • Simplicity
  • Identify the essential
  • Eliminate the rest
  • Author went from bad life to good life
  • Set limitations
  • Choose essential
  • Simplify
  • Focus
  • Set habits
Part 1: Principles

Ch. 1: Why less is better
  • Now, more always seems better
  • Finite number of hours looks like a problem
  • High volume, short-term vs. focused and long-term thinking
  • Lessons of haiku thinking
  • By setting limitations, we choose the essential
  • By choosing the essential, we create big impact with the fewest resources
  • Examine your task list: Will this have impact beyond this week?
  • Start with your goals, and each day choose the one task that moves you towards them
  • Apply limitations to all aspects of life
Ch. 2: The art of setting limits
  • Start with one area of life at a time
  • Email
  • Daily tasks
  • Online reading
  • How to set limits
  • First, just arbitrary
  • Test limit until it's a habit
  • Analyze current usage level
  • Try lower limit
  • Test for a week
  • Adjust if necessary and retest

Ch. 3: Choose the essential and simplify
  • Put horse before cart
  • Effectiveness vs. productivity (hello, Thinking on Your Feet class!)
  • Ask in all parts of life what the essentials are
  • What are your values?
  • What are your goals?
  • What do you love?
  • What has the biggest impact?
  • What has the longer term impact?
  • Needs vs. wants
  • Eliminate nonessentials
  • Continual editing process
  • Life commitments
  • Yearly goals: only one or two
  • Work projects and tasks
  • Emails
  • Finances
  • Clutter
  • Regular review
  • Enjoy the process
Ch. 4: Simple focus
  • State of flow
  • Single tasking
  • Mornings, work on your most important task. No distractions. Then take a break. Then other tasks.
  • Practice focusing on present
  • Exercise
Ch. 5: Creating new habits
  • To make them long lasting
  • 30 day challenge
  • Only one habit per month
  • Write down plan and exact tasks per day, who will report to, what will trigger
  • Tell people publicly
  • Report on progress daily
  • Celebrate new habit
  • Specific, accountable, encouraging
  • Only one habit at a time 
  • Choose an easy goal, even easier than what you think you can do
  • Have a measurement
  • Do exercise at same time daily
  • Report daily
  • Expect setbacks
  • 12 key habits, one per month
  • Set 3 MIT daily: Most Important Tasks
  • Single tasking
  • Process inbox to empty (hello GTD!)
  • Check email just twice a day (hello 4HWW!)
  • Exercise 10 min. per day, then increase slowly
  • Work with no distractions
  • Follow a morning routine
  • Eat more fruits and veggies daily
  • Keep your desk de-cluttered
  • Say no to requests that aren't on your short list
  • De-clutter house 15 min. per day
  • Stick to a 5 sentence limit for emails
Ch. 6: Start small
  • Small increments
  • Narrows focus

Part 2: In practice

Ch. 7: Simple goals and projects
  • One goal system
  • One subgoal at a time
  • Make a list of all goals then choose just one and focus completely on it; choose the one most desirable that will take 6 months to 1 year to complete
  • If it takes longer than 1 year, break it into subgoals
  • Figure out monthly subgoals
  • Figure out weekly goal towards subgoal
  • Figure out daily action towards weekly goal
  • Keep a projects list
  • Choose just 3 total projects for simple projects list
  • Everything else keep "on deck"
  • Things moved to simple projects list only when all 3 on simple list done (not one at a time to prevent starvation)
  • Keep 3 projects related to one goal
  • Having a couple projects is to compensate for blocking on others
  • Focus on completion
  • List tasks required for project
  • Talk to your boss about your system. Do projects on your list first.
Ch. 8: Simple tasks
  • 3 MITs per day
  • Set MITs first thing daily
  • Do them first thing in morning
  • One MIT should be always goal-related
  • Single task in it
  • Break into small 30 min tasks

Ch. 9: Simple time management
  • Don't schedule appointments ahead of time
  • Keep meetings to minimum
  • Use calendar to list options for activities
  • Stay in flow
  • Choose a task that's challenging enough
  • Remove distractions
  • Keep an open schedule
  • Batch processing of smaller similar tasks
  • Keep list of batch tasks organized by type: calls, emails, errands, paperwork, mailbox processing, meetings, online reading
Ch. 10: Simple email
  • Find ways to combine different addresses
  • Check at 10am and 4pm
  • Process to empty, use external to-do system
  • Write no more than 5 sentences
Ch. 11: Simple Internet
  • Awareness
  • Track internet usage time
  • Have purpose to your use
  • What are your real needs?
  • What are fun sites? Use as reward for work
  • Disconnect physically from net
  • Offline hour or day regularly
  • Discipline
  • Break addiction for one week
  • Set rules on usage per site
  • Get social pressure from others
  • Reward yourself
Ch. 12: Simple filing
  • Alphabetical filing, just one drawer (hello GTD!)
  • File immediately
  • Have materials at hand for easy access
  • Reduce filing needs
  • File electronically
  • Reduce incoming paper
  • Stop paper versions of newsletters
  • Pay bills immediately or batch twice per month
Ch. 13: Simple commitments
  • Reduce number of them
  • Take inventory of commitments
  • Work
  • Side work
  • Family
  • Civic
  • Religious
  • Hobbies
  • Home
  • Online
  • Make a short list of what matters
  • 4-5 top commitments
  • Cut off all else
  • Be firm
  • Free up time and spend time doing nothing
Ch. 14: Simple daily routine
  • Power of morning routine
  • Wake at 4am and enjoy silence
  • Go for morning run
  • Read
  • Create calming routine
  • Do everyday, set habit
  • Ideas below; choose 4-6
  • Have coffee or tea
  • Watch sunrise
  • Exercise
  • Shower
  • Bath
  • Read
  • Eat breakfast
  • Yoga
  • Meditate
  • Walk in nature
  • Prep lunch
  • Write
  • Journal
  • Choose 3 MITs
  • Review goals
  • Have gratitude session
  • No work routines part of this
  • Evening routine ideas
  • Calming and prep for next day
  • Unwind, prep, review, calm, keep house clean, spend time with loved ones, log day
  • Cook dinner
  • Eat dinner
  • Shower or bath
  • Brush and floss
  • Journal
  • Write
  • Read
  • Exercise
  • Prep clothes and lunch for next day
  • Meditate
  • Work on lawn
  • Review day
  • Facial
  • Read to kids
  • Spouse conversation
  • Focus on routine to set habit
  • Make routine rewarding
  • Log progress and report daily online
Ch. 15: De-clutter workspace
  • Benefits of clean desk: focus, calm
  • Set aside some time
  • Clear off all except tools
  • With each piece, deal with it then, don't put back on pile
  • Options: trash, delegate, file, add to to-do list
  • Remove knick knacks
  • Celebrate when done
  • Keep clean and file away new stuff going forward
  • Do same for full home 
  • Reduce desire for more
  • Stop buying new stuff
Ch. 16: Slow down
  • Stop self when switching attention
  • Simple meditation, attention only on breathing
  • Slow working
  • Choose what you love
  • Find your peak time
  • Slow eating
  • Drive slow
Ch. 17: Simple health and fitness
  • Form exercise habit
  • Schedule your workout time
  • Gradual healthy diet changes
  • Share goals with others
  • Log workouts and diet daily
Ch. 18: Motivation
  • Start small
  • One goal
  • Join group of likeminded people
  • Visualizations
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