I recently attend a UX design event at UCLA, which included a presentation by Joselle Ho, Creative Director and Co-Founder of Miso Media, a music education company that got its start in mobile in 2008. It was a fun event as we got to hear Joselle's thoughts on design, and then a panel of judges critiqued some screenshots of real designs others were working on. Below are some of my notes and takeaways
Joselle UI != UX Focus on user's wants, assumptions, emotions. Design for main use case, bury functionality. Every excess click reduces engagement 90%. Replacing "Sign up" with "Learn more" increases sign-ups 350%. What you say matters. When you say it matters. Animations make a big difference (continuity and breaks). UX critiques Outside pages need to communicate 2 things: why and how. Login/Sign up/Help in upper right corner Call to action must pop out when you squint. Photo-based navigation preferred over text in studies Discovery of activity in app: make it a widget, reduce the content amount, make it like a ticker "ppl who added XYZ also added ABC"notification indicator in menu bar Tools mentioned: Blueprint for iPad Invisionapp Keynote (has hotspot/click targets) Axure Explainer video as sole thing in homepage: not great
1 Comment
8/22/2013 06:35:30 pm
Joselle got some points here. Focusing on the user's wants are a main criteria in UX design. And replacing ""Sign up"" with ""Learn more"" will definitely do the trick! Blueprint for iPad is worth a try. I am using it for sometime. It’s OK for me!
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