We had Nordstrom's CMO visit our class, and it was interesting to hear about the "Nordie" culture and what that means for their marketing efforts. My personal experiences with the stores haven't revealed to me anything special about their culture, but maybe that's just the LA stores.
Grow Must-do #2: Build your culture around your ideal
Grow: How Pampers changed the world
I really enjoyed the biography of Steve Jobs by Walter Isaacson, and so I decided to check out his book on Einstein: His Life and Universe.
I enjoyed the book a lot and learned a lot of interesting details about the time period Einstein lived in and the hard work behind the science he discovered. I was fascinated by the amount of handwritten letters that went back and forth across continents and between friends, family, and work colleagues; people got so much done back then even without email! And people were obviously more patient.
I was also inspired by the sheer quantity of hard work that Einstein put in to come up with his theories and papers. I also liked learning that a lot of his discoveries came about through active discussions and collaboration with other physicists, all of whom helped each other out. I also saw how Einstein was (for much of his life) a true scientist willing to abandon his own theories quickly when they didn't stand up to real world testing and how easily he could get up from failure and try again, each time 100% confident something would work. In that sense, Einstein was a true experimentalist and reminded me of the atitude entrepreneurs need to have when pivoting and approaching businesses from a lean standpoint.
I also realized that Einstein was quite a complex person, not just a solitary "nerd" but one with intense emotions and "complicated" relationships with people; some people he was extremely close to, and it seems like he used science to escape from difficult emotional situations but that he also craved human contact and developed strong friendships with fellow scientists.This is a great read for anyone interested in science. The book explains a lot of Einstein's theory in plain language, and the reader can get a good sense for concepts like special relativity, wave-particle duality, and (high-level) general relativity.
My full notes on the book are below.
Ch. 1: Light Beam Rider
Ch. 25: The End
We had the CEO of Taco Bell speak to our brand management class a few weeks ago, and it was fun to hear about their brand ideal, how they dealt with the beef lawsuit (and spun it to their advantage), and how they're positioning themselves in a health-conscious 21st century. Some of my notes on the class and presentation below.
It’s not what you sell, it’s what you stand for