I recently read Blue Ocean Strategy by Kim and Mauborgne. Its focus was on ways to create and release products that are so different from the competition's that the "ocean" is blue, not bloody red. It was a quick, useful read, and what I enjoyed most were the company examples the book analyzed. I found the sections that actually prescribed theory and mechanisms for creating blue ocean innovations the most lacking in specificity, but the overall frameworks made sense to me.
Below are my main notes and takeaways.
Part 1: Blue Ocean Strategy
Ch. 1: Creating Blue Oceans
Ch. 3: Restructuring Market Boundaries
Ch. 7: Overcoming Key Organizational Hurdles