We had Nordstrom's CMO visit our class, and it was interesting to hear about the "Nordie" culture and what that means for their marketing efforts. My personal experiences with the stores haven't revealed to me anything special about their culture, but maybe that's just the LA stores.
Grow Must-do #2: Build your culture around your ideal
Grow: How Pampers changed the world
Southwest
Zappos
Nordstrom
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We had the CEO of Taco Bell speak to our brand management class a few weeks ago, and it was fun to hear about their brand ideal, how they dealt with the beef lawsuit (and spun it to their advantage), and how they're positioning themselves in a health-conscious 21st century. Some of my notes on the class and presentation below.
It’s not what you sell, it’s what you stand for
(Sorry, fell behind on class notes blogging. Trying to catch up now!)
(Reading notes above, class notes from guest speaker from Budweiser marketing below) The Global Brand CEO
Class
Budweiser
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