I'm on the plane to Hong Kong and about to spend a week learning about doing business in China through a UCLA Anderson trip. I'm very excited because this is my first trip to Asia, and I'm interested in learning about how entrepreneurship and small business works over there.
I've heard the architecture and culture are very different from the United States, though Hong Kong I expect won't be as drastic of a departure. Even so, I hope to get a flavor for some of the more traditional culture, architecture, food, and music while I'm there. I'm looking forward to meeting with real businesses, getting to know the business students at Chinese University Hong Kong, and trying to some real dim sum. I've also heard the light show at the harbor is beautiful, and I'm a big fan of light shows. Also, as someone with a finance background, I'm excited to see one of the four "Asian Tigers" and one of the world's financial centers in action. I've heard that relationships and personal contacts are much more critical in Asian business, and I'm looking forward to learning more about that. Do people "network"? How do you meet new people? Do people give each other intros? How prevalent is bribery? Overall, I'm very excited and will report what I learn soon. Below are great articles I've run across in my preparations and research. WSJ: After Earning Cash in China, The Trick Is Getting It Out WSJ: DreamWorks in China Really interesting article about modern HK-Mainland relations: MSNBC: Birth rights battle: China vs. Hong Kong Understanding China and censorship: MakeUseOf: How To See If Any Website Is Blocked In China An Overview On Doing Business In China: Intro, Full Foreign Entrepreneurs in China: A JV Survival Guide: Article 1, Article 2 BBC: Hong Kong entrepreneur finds opportunity in city’s darkest moment TechCrunch: From Zynga To Flipboard: Why All Eyes Are On China For The Next Mobile Boom WSJ: China Premier Wen Jiabao Backs Financial Market Reform 9 Trends in Chinese Entrepreneurship In search of best dim sum in Hong Kong
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Week 6 was about a lot of the touchy-feely stuff which makes a big difference in getting a brand's ideal to ring true with customers. The speaker from GSD&M was extremely eloquent and taught about the importance of leadership to run a business that makes an important difference in people's lives; this message definitely jived with me, and the talk was quite engaging.
Grow: Must do #3: Communicate the ideal to engage employees and customers
Week 5 of brand management was all about design thinking as applied to marketing and company culture. Below are my notes on our readings and the class discussion. Hot Topic itself has been in a big transition recently, focusing way more on music as the core driver for people's identification with the brand and having success in partnering with artists to co-promote.
Change by Design: Returning to the surface, or the design of experiences
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