Introduction The fourth selection of Half Half Man’s Book Club was Philip Fisher’s Wonder, the Rainbow, and the Aesthetics of Rare Experiences. For me, it was the most difficult book to read in the book club so far; it was very academic, filled with lengthy complex arguments and philosophical references I hadn’t heard of. Even though it was the smallest in number of pages, it was the largest in my own effort required to reach minimal understanding. However, that effort was well worth it as the connections and concepts useful for magic were really interesting and new for me. There were three themes that really stood out to me as useful for magic. The first theme is encapsulated in the quote which appears several times in the book: “Philosophy begins in wonder.” In other words, wonder (magic?) is the base for inspiration for science and thinking. The second theme is how wonder inspires a process of systematic thinking, or cyclical errors and knowledge, and this theme is closely related to Juan Tamariz’s “Method of False Solutions” from his book, The Magic Way (1), in which he too talks about the rainbow. The third theme is the power of the visual and how it’s much closer linked to wonder than memory is, and a beautiful illustration and application of this idea to magic is in the effect, “Dr. Daley’s Last Trick” (2). Wonder (magic!) as inspiration for science The core question the author asks is, “How do we go from being puzzled to getting something?” As an explanation of the previous quote about “philosophy,” he says, “Wonder is first of the passions because it is the origin of intellectual life.” He refers to “the template of wonder” because “to be human is to learn.” Throughout the first part of the book, he draws numerous connections between wonder and science. Looking at the same things around us as though they were entirely new often brings discoveries. Within these connections between wonder and science, he includes many examples of wondrous things and explicitly mentions magic, such as in Shakespeare’s The Tempest. Not only can art and wonder inspire science and discovery, but also within art itself, there is similarly a big component of thinking and discovery just like in science. He also laments that wonder declines with age and repeated exposure to beautiful things. What’s fascinating to me is that magic can keep this sense of wonder alive! In this regard, magic serves an important purpose: bringing joy and opening up people’s eyes to see the world around them fresh and ripe for (re)discovery. There are many magicians who are scientists or have worked in fields where their magic helped their science (Ed Marlo and Persi Diaconis immediately come to mind). One often thinks of magic and art as entertainment and relief from work, science, or thinking, but Philip’s book shows how in fact these more “serious” activities are often inspired and fueled by wonder (and magic!). Wonder’s inspired process of thinking and the Method of False Solutions The author describes through three detailed examples (the rainbow, the double of the area of a square, and the weird work of art) how an initial sense of wonder leads the viewer down a process of thinking until the “aha!” moment of “getting it.” In this sense, wonder inspires a process of thinking and discovery. In magic, we want to keep this sense of wonder alive throughout the process, and we want the audience to “get” something, but not the secret. There are thus some very interesting parallels and applications of Fisher’s concepts to magic, albeit with certain adjustments and calibrations. Fisher describes the process of thinking as going through different phases, each with different “mixtures of knowledge” and “levels of error.” He writes how Descartes wanted each step of thinking to contain one single thought at a time, which is antagonistic to memory which distracts. Taking these careful steps (such as in a geometry proof) leads to explanation and demystification and sometimes a sense of wonder at the final solution. But because the feeling of “getting it” is so unique, the wondrous experience can only occur the same way once (the first time only). As I read all this, I kept thinking about Tamariz’s Method of False Solutions. In The Magic Way, Tamariz introduces “the magician’s objective” as rendering the spectator “incapable of figuring out any solution” and ideally “not even wanting to figure it out due to the wonder and joy produced by the feeling in the magic rainbow.” He wants to make all solutions rejected as impossible, and he advocates the use of subtlety to cut off paths toward unreal solutions. He teaches how magicians can create false solutions that lead to impossible structures that are rejected right away, and how psychology, technique, and misdirection protect the secret It’s clear that Tamariz agrees with Fisher about the sanctity of the feeling of wonder as well as the critical intellectual link between wonder and trying to explain what one sees. Tamariz acutely recognizes how automatically we try to invent solutions, and he feeds that natural process with false solutions that must be eventually rejected. However, instead of leaving the spectator frustrated, he wants the overall effect to be so enjoyable that not finding a solution in this case makes the spectator happy (and maybe even inspired to seek the impossible in his or her own life). Use the visual, instead of memory, to build conviction Towards the end of the book, Fisher describes how important the visual is to the sense of wonder. He says the visual provides something that memory and narrative cannot: simultaneous intuition or seeing of a whole (instead of bit by bit). The simultaneity and deep intuition lead to the strong relation of the visual to certainty. Fisher explains how the “visual plays a critical part in securing certainty that memory cannot.” He even describes the conceptual moment of “intuition as the visual moment of seeing.” This sort of simultaneous intuition is only possible with something visual. This provides a critical lesson and practical application (for magic) of the concepts of wonder that Fisher has been developing. The strong sense of certainty and conviction that can be created with the visual is clearly illustrated in Daley's Last Trick. In this transposition effect, the magician clearly shows four of a kind, such as the Aces. He displays the first one (such as the Ace of Hearts) and places it face down on the spectator’s palm. He then displays the next one of the same color (such as the Ace of Diamonds) and places it face down on the spectator’s palm as well, except this time under the other card that’s on the palm, pointing out this fact to the spectator and even leaving this new card underneath sticking out. He makes a magical gesture and asks the spectator where the Ace of Diamonds is. The spectator, with full certainty, responds that it’s the card underneath resting on her palm. When the spectator flips over that card, she is shocked to see that it’s the Ace of Spades, and the card on top of it is the Ace of Clubs. The magician reveals the Ace of Hearts and Ace of Diamonds in his hand. This effect uses the power of the visual in multiple ways to strengthen conviction:
And finally, it uses the visual to create a moment of wonder via an element of surprise: The spectator is expecting to see the Ace of Diamonds when flipping over the card underneath (or at worst an Ace of Hearts if she was “fooled”), but instead she sees a black card, which is completely unexpected and magical. This difference in color is seen immediately and registers a strong emotion of surprise because of the strong visual difference. The lessons about the power of the visual from Fisher’s book and this effect can be applied to make other effects stronger. It’s much better to show than to tell when trying to build conviction. Use less words and rely less on the spectator’s memory and instead use the visual to establish the starting conditions and to demonstrate the magical change. Conclusion The fourth selection of Half Half Man’s Book Club was difficult but worth it. The themes of scientific inspiration, thinking process leading to solutions, and the power of the visual have many applications to magic. In his book, Fisher discounts magician’s tricks and connects them with “astonishment,” a lower class emotion than wonder: “Astonishment avoids the intellectual and scientific; it is the pleasure we take in the face of magician's tricks. It never leads to explanation or even to thought. Astonishment is a technique for the enjoyment of the state of not knowing how or why.” While astonishment is useful for entertainment, I believe that truly strong magic can break through this ceiling and reach the level of wonder while still preventing the audience from finding any explanation (and being ok with not seeking one). References 1. Juan Tamariz. The Magic Way. 1988.
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Introduction The third selection of Half Half Man’s Book Club was Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable. I read this book originally in February 2011 and quickly understood why this was such a classic marketing text. While its primary target is new product development, a magician’s act (as well as his or her style and character) can be considered products too, and many of the lessons from Purple Cow carry over directly. The title of the book comes from the idea that when you first drive to the countryside, cows look pretty cool. After a while, cows start to look pretty boring. However, a purple cow would be pretty remarkable, even after seeing normal cows for a while. It’s sad but true: Magic too can get boring sometimes. The art that is most fundamentally defined by the unexpected and impossible can be made to seem banal and commonplace when approached without the care and thought it deserves -- in short, when it’s unremarkable. If the audience doesn’t care, if it’s something they’ve seen many times before, or if it fits with stereotypes of how magicians are perceived (flashy costumes, cheesy lines, etc.), it becomes a much less interesting white cow. The four key Purple Cow principles can be leveraged to break that tendency: Don't be boring (be remarkable) Safe is risky (appeal to the edges, not the masses) Design rules now (focus on design, not marketing) Very good is bad (be remarkable) Don't be boring (be remarkable) The first step in becoming remarkable is to objectively determine your current level of appeal to the audience (boring or engaging). Trusting your own subjective opinion is not going to be enough, as most of us err either on the side of being too haughty or too harsh on ourselves, and it’s only with some sizable sample of audience testing that one can hope to reach any level of objective assessment of skill or remarkability. Godin argues that you should welcome criticism and in fact do things that provoke it. This means actively asking for feedback from trusted peers and paying close attention to negative reactions (or no reactions) and listening carefully to what words people use when they describe their experience to you. A performance is meant to invoke emotions; if you’re not seeing emotions, something’s likely wrong. Safe is risky (appeal to the edges, not the masses) Godin teaches that appealing to the center of the market and the masses is bad; you appeal to no one and your message becomes bland. He argues for the opposite, even if it means sometimes going to an extreme: if you show up in a parody, you're doing the right thing. This lesson is particularly useful for magicians who want to find a unique, compelling, and personal style and approach. Stay away from mass market appeals and what everyone else is doing. Question common practices and trends. Find a way to tell your own weird story. Find your own voice, style, and character. I’ve personally found Darwin Ortiz’s advice on these issues really helpful (1). Design rules now (focus on design, not marketing) In the context of new product development, Godin urges that your offering must be remarkable, just like a purple cow. You can no longer rely on advertising from a marketing department to simply sell existing products; you must innovate and focus on the product itself. And one way to do this effectively is by focusing on the design aspects of the actual product. The key is to change the product, not the ads, and the same lesson can apply to performers. Focus on honing unique skills and a compelling outlook on life or story that can be conveyed in your show. Yes, getting the presentation and marketing right also will help, but Godin would argue that you should first focus on the fundamentals, like your skills. And then to find a truly remarkable offering, you should think about what it would mean to take a “design” approach to your magic; Steve Thompson wrote an article about that exact topic in Quarterly Issue #1 (2). Very good is bad (be remarkable) The great Russian painter K.P. Bryullov once corrected a student’s picture. Incredulous, the student looked at the altered drawing and cried out, “How is it possible? You only changed a detail, yet it is completely different!” Bryullov replied, “Art starts where this detail begins.” (3) Being “very good” is like being a pretty white cow. And in magic, from the technical side, “very good” isn’t enough to create the true illusion of impossibility -- you need “flawless.” But “very good” is also not enough because it’s not that uncommon. And what’s surprising is that the difference between “very good” and “outstanding” or “remarkable” is often a set of small changes. And finding those small changes is what takes the hard work and thinking. As Bryullov said above, it’s the smallest details that make the difference in the audience’s experience -- the difference between “I don’t know how he did that” and “I know that can’t be done.” This means having clean, natural lines in movements and words, removing extraneous actions and patter, and intense practice so technique is flawless. It also means incorporating other best practices from marketing to strive for perfection, like A/B testing. Magicians can test out different versions of their patter and effects on similar audiences to see which creates the best outcomes. And going back to the first of the Purple Cow steps, it means conducting a careful postmortem after each show to keep track of what went well and what could be improved. Conclusion The third selection of Half Half Man’s Book Club was fun to read and revisit from the perspective of magic. It’s interesting to note that the four key points (don’t be boring, don’t appeal to the masses, don’t focus on marketing, and don’t just be “very good”) are all phrased as negatives. One often learns the most practical lessons from negative advice instead of positive; this is what Nassim Taleb insightfully recognized as “via negativa” (4) and which Charlie Munger refers to with the joke, “All I want to know is where I'm going to die so I'll never go there” (5). Recognizing traps and ways to fail (and working to remove them from your life or your repertoire) provides a clear path to finding your own purple cow. References 1. Darwin Ortiz. “Part 2: The Character.” Strong Magic: Creative Showmanship for the Close-Up Magician. 2011. 2. Steve Thompson. “Taking a Design Approach to Magic.” Quarterly Issue #1. Spring 2015: Half Half Man. 3. Leo Tolstoy. “Why people become intoxicated.” Complete Works of Leo Tolstoy. 1905. 4. Nassim Nicholas Taleb. Antifragile: Things That Gain from Disorder. 2012. 5. Peter Bevelin. Seeking Wisdom: From Darwin to Munger, 3rd Edition. 2007. Infinity, Dreams, and Secrets: Magical Inspirations from the Content and Style of Borges’s Ficciones3/8/2015 Introduction The first selection of Half Half Man’s book club was Jorge Luis Borges’s Ficciones. I found it to be a collection of thought-provoking and (honestly) weird stories. Though the book was recommended by magicians for magicians, I found them interesting purely from a literary angle, not just in its applications to magic, which are plentiful and the focus of this essay. But before I delve into those, I wanted to mention the value I find in reading classic, timeless literature; I enjoyed each of the short stories as it stood on its own, and I liked discovering the patterns between them when considered together in the collection, conveying a common mood and set of themes. I found lots of inspiration in the book across both its two major axes: its content and its style. These same two axes apply in exactly the same way to the process of creating and performing magic, where content is equivalent to effect and theme, and where style is equivalent to presentation and showmanship. As I mentioned before, these same inspirations can be drawn from Ficciones by any person who wants to appreciate so many subtleties and interesting questions in life, not just by magicians, though I will focus here on inspirations I felt as a magician. I found inspirations from Borges’s content both for the content of magic and the style of magic, as many of the stories’ themes can be starting points for effects and also inspirations for finding one’s personal style. Similarly, I found inspirations from Borges’s style of writing for both the content (effects) and style (showmanship) of one’s magic performances. Below I catalog the most remarkable things I learned across these two axes from the various stories that stood out most to me. Inspiration from the Content of Ficciones Dreams and fantasy: I loved the story about the man who dreamed like it was his job. I was inspired by the idea of dreaming in a serious way, towards a creative purpose. And the twist, surprise ending of reality being the dream of someone else reminded me of my favorite movie, The Matrix. What is magic if not the idea of a fluid, changeable world where dreams can become reality? Many effects already start out with the idea that the magician had a dream of something that actually does occur or tells the story of a dream he had which collides head on with the spectator’s reality. The act of dreaming is already one truly magical experience we all share as humans, and one that science still doesn’t understand; for me, that’s an inspiring and thought-provoking subject for many effects. Infinity and cycles: There were several stories where Borges explored the cyclical nature of life, numbers, and experience and how this cyclical nature creates infinite possibilities. The two main examples that inspired me in this regard were the “circular” story where the end is the beginning and the story of the infinite library, illustrating infinite possibilities that give us the potential for anything but can also overwhelm us with indecision and a sense of being lost. This concept can directly apply to effects where the odds are so incredibly slim for the magician to succeed or for the coincidence to happen. And the idea of the cycle can be used to create effects where the ending connects directly to the beginning in a novel and impossible way. Parallel worlds: A related theme that appears in several stories is the idea of multiple definitions and parallel worlds, which made me think of the parallel universe interpretation of quantum mechanics. In a magic effect, the magician’s apparent defiance of physics makes the audience continually wonder, “Are you sure you are seeing what you think you are seeing?” (And that was the same question that ran through my mind as I read so many of Borges’s stories.) This concept can directly inspire an effect where multiple selections happen in parallel with several people, where one of them ends up matching reality, but all of them could’ve been possible and yet only the “right” parallel world ended up being the real one. Memory and thinking: The idea of memory and the process by which one thinks were recurring explicit themes in a few of the stories. When does one remember, and when does one think? What is the value of focusing on details and inductive thinking and what is the value of generalizing and deductive thinking? There is an entire category of effects where the magician can start with these concepts from Borges’s stories and explore the power of memory, of remembering apparent details, of generalizing to make predictions and spot “patterns,” and of calculating and intentional, rational thinking. Secrets: I haven’t gone back to verify this, but the word “secret” appears in almost (or maybe exactly) every story in Ficciones! You’d think Borges set out to write a book of stories for lovers of secrets (including, but not limited to, magicians). In his stories, Borges plays the role of the narrator, describing certain fictional (?) secrets about the world and the process of revealing or finding them. There are even stories where the characters seek out to find rumored secrets (like the unknown society in the world). His stories show the value of secrets as inspiration, and magicians’ effects aim to show their power in the same way; for example, many effects purport to share a secret with the audience, teaching them how to perform a trick, or share the experience of uncovering or searching for a secret and the path the magician took to find it. Symbols: So many of Borges’s stories strike me as symbolic in nature, both in their theme and in their actual plot, characters, and objects. There is even a story that deals with this directly, where words and numbers stand for other words and numbers (very confusing!). It makes me as the reader wonder whether perhaps the words in Borges’s stories actually stand for other words (and stories), and how to decipher his code. A related theme that comes up in a few stories is the power of the indirect method, like talking about some subject without using an obvious or key word. So much in magic is about codes and cryptography, and the entire art of card magic, which Hofzinser called the “poetry of magic” (1), is about symbols: red and black cards for the duality principle of life (day and night, good and evil), four suits as the four seasons, twelve court cards as the twelve months of the year, etc. (2). A magic effect about only a piece of metal (a coin) or a piece of paper (a card) is just a trick which is easily forgotten; but a magic effect about a human connection or experience (like the greed for money or the unpredictability of love), told through a story where the cards or coins are actors and symbols, is much more interesting. Unexpected connections: A related concept to symbols is the idea of unexpected connections between people and events, and in some stories, these connections are even taken advantage of to communicate a message. Borges’s stories knit an intricate web of connections between times and things, between divergent, convergent, and parallel storylines, and I believe his stories remain so classic in large part due to this richness. Some quick and visual magic effects can create a big pop, but the audience quickly comes down from that sugar high; it is the effects that have multiple parallel stories and levels of interpretation that stick in the minds of the audience like splinters... for days or sometimes for a lifetime. Randomness and control: Does the future already exist? Can it be controlled or foreseen? These are concepts that Borges’s stories play with, and magicians’ effects can do so in much the same way. One of my favorite stories is the one about the society run by the lottery, where many aspects of life are explicitly decided randomly (including who lives and dies). As psychological researchers have shown us (and casino and slot machine designers have known for a while and now taught to social network designers), there is something inherently addictive to animals in variable, random rewards (3). And so much of what determines one’s path in life and many macro variables around the world is much more logically explained by chance than the narratives we create to make ourselves feel like we understand and are in control (4). However random the world may be, we each still have decisions to make at critical points in our lives, and these are a matter of pure free will and control. The magician can easily take Borges for inspiration in this regard in effects about random orderings, free selections, and mysterious coincidences. Contradiction: Many (all?) of Borges’s stories are weird and unusual in some regard, but some take this even further and introduce explicit contradictions. I even wrote down the inspiring quote, “Sometimes you need to risk a reasonable contradiction.” This reminded me of Ralph Waldo Emerson’s keen observation that “a foolish consistency is the hobgoblin of little minds” (5). Scientists create new knowledge by seeking out contradictions to established “facts,” and it is only in trying to find disconfirming evidence that one is doing real science (6). One of my favorite definitions of the “magical experience” that the magician aims to inspire in the audience comes from Darwin Ortiz: the collision (contradiction?) between the logic in one’s mind and the emotions one feels as a response to the impossibilities one sees with one’s eyes (7-8). My favorite effects are those that explore this idea of contradiction and impossibility head on. Inspiration from the Style of Ficciones Dreams and fantasy: What is magic if not the idea of a fluid, changeable world where dreams can become reality? And who is the magician if not the one whose mission it is to dream? In my earlier discussion of inspiration from the theme of dreaming and fantasy, I wrote about the man who dreamed like it was his job (maybe he was a magician!), and it is straightforward to construct effects centering on these themes. Here, in my current discussion of inspiration from Borges’s writing style in application to the magician’s style, the question I explore is different: What does Borges teach (indirectly, of course, and by example) about how a magician should design and perform his or her effects, and what is the value and purpose of magic at all? If anyone is a supporter of magic as a worthwhile pursuit, it is Borges, as he has elevated the act of dreaming and mental creation to a real job. Magic does have important value: by dreaming, one invents and changes the world, first in one’s head and then outside it, and by sharing these dreams with others and inspiring one’s audience to dream in turn, one truly the changes the world for the better and makes dreams come true, directly and indirectly. Infinity and cycles: Earlier, I mentioned how the explicit themes of infinite possibilities and the cycles in life can be starting points for effects; here, I wish to point out how these same concepts can strengthen the method of a magic effect and the style of the magician. In the same way that Borges constructs some stories where the ending comes back to the beginning in some way and makes the reader remember something from earlier in a new light, the magician can use this same concept, which Keith Johnstone from the world of improv calls “reincorporation” (9), to structure methods and patter to include multiple phases, strengthening conviction by emphasizing infinite possibilities, and connecting the ending of an effect in its style with the beginning. Deep and worldly expertise: I absolutely loved how Borges was an expert in so many subjects and languages, and this came out indirectly through the diverse topics he wrote about. I loved how he included numerous quotes in foreign languages (some real and some imagined), and I loved how he drew inspiration from the many sources he cited (again, some real and some imagined) both from the world of fictional literature and most importantly from outside that world. Multiple stories reference The Thousand and One Nights, include passages in French, and completely immerse the reader in the worldliness and expertise of Borges across so many fields. (It’s exactly what the Half Half Man Book Club is aiming to achieve: help educate and broaden the horizons of magicians through reading from many disciplines.) The reader, immersed in the expertise and detailed imaginary world created by the author, can’t help but appreciate his care and effort; it is like Juan Tamariz’s 2nd veil of mystery, the “mystery of the knowledge” (10): “If you know more about the trick or its author or its history, the more you know, the more your magic is deep, and people feel this; how they feel this, I don’t know, but they feel it.” Interweaving reality and fantasy: Borges does an incredible job at mixing real names and places with fictional ones in his stories; he does this within a story and between stories. At a superficial level this confuses the reader, but once the reader has accepted Borges’s welcome and opened his or her mind to appreciating the blended real/fantasy world he has created, the reader develops sincere interest in the fictional parts of Borges’s world and even starts to care about it. A magician in a similar way can mix amazing, yet true facts with fictional stories (dreams?), and he or she can create truly compelling entertainment if this is done in Borges’s style, making the audience care as much about the fiction as the non-fiction. Commitment to the fantasy world: I have never come across an author so committed to the fantasy world he creates as Borges. By committed, I mean committed in his belief that the world is real. I was deeply impressed by how Borges wrote about fantasy worlds and societies like Tlón as if they were completely real, complete with “authoritative” quotations, citations, and academic endnotes. There are two corollaries of this idea to a magician’s showmanship. The first is the magician’s commitment to his or her onstage character or persona, truly being that character and making every element of wardrobe, speech, gestures, and mannerisms consistent. This is like the breadth of the magician’s commitment and development of his or her character. The second corollary is the depth of the magician’s commitment to his or her character and to the effect in question and its themes; the audience can tell when the magician has complete confidence and belief in what he or she is saying, in the story being conveyed and the phenomena being demonstrated. For the magician, what is the equivalent of Borges’s academic endnotes to a completely made up story? How can an effect be taken that one step further? Conclusion The first selection of Half Half Man’s book club was a challenge and also a lot of fun to read. I found the collection of weird, semi-fantastical stories to be inspirational for me as a human, as a writer, and as a magician. The ideas that struck me across the two major axes of content and style reinforced for me the value of reading classic literature and finding sources of inspiration from diverse fields. Borges has left me with a sense of imagination, a desire to dream and fantasize, an appreciation for the infinities, possibilities, and cycles in life, the symbolic and secret connections all around us, and the power of learning and commitment to one’s story. References 1. "You see, dear friend, poetry is to literature what cards are to close-up magic." Translated by John Gilliland from an original German letter written by Johann Hofzinzer, dated 1871. 2. Roberto Giobbi. Card College Vol. 1. Hermetic Press, 1995. 3. Susan Weinschenk. “Use Unpredictable Rewards To Keep Behavior Going: Do you know what the casinos know?” Psychology Today. 2013. 4. Nassim Taleb. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. Random House, 2005. 5. Ralph Waldo Emerson. “Self-Reliance.” Essays: First Series. 1841. 6. Carol Tavris and Elliot Aronson. Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts. Mariner Books, 2008. 7. Darwin Ortiz. Strong Magic: Creative Showmanship for the Close-Up Magician. 2011. 8. Darwin Ortiz. Designing Miracles: Creating the Illusion of Impossibility. 2006. 9. Keith Johnstone. Impro: Improvisation and the Theatre. Routledge, 1987. 10. R. Paul Wilson. Our Magic (documentary). 2014. |
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