There was so much in the book that made me think of entrepreneurship, philosophy, building brands and communities, and life in general.
Amanda has a TED talk that got over 6 million views and did a record-breaking Kickstarter raising over $1 million for a new album. In this book, she chronicles her many techniques and ideas for connecting with her fan base, building up that community over a long time, and how she has learned to ask for help throughout her life. I was shocked just how effective asking for help and engaging with strangers can be; it's truly inspiring.
Below are my main takeaways.
- Not about seeing people from safe distances
- Real eye contact
- Cultivating trust
- Getting uncomfortably close
- Asking for what u need from ur community
- Living Statue embodiment of asking
- Basic wanting to know, do you love me
- Stop overapologizing and just ask
- Artists: collecting, connecting, sharing
- Everyone keeps saying inside: please believe me, I'm real.
- Impostor syndrome
- You're an artist when u say u r
- Asking is collaboration and improvisation
- Treat fans like family
- Couch surfing
- Getting everyone to help you
- Amassed mailing list of fans over time
- Made own merchandise and burned own CDs
- Built hate mail web page
- Does own social marketing and emails with all fans
- Sharing all details of life with community online
- Asking for volunteers online
- Take the help others offer
- People negotiating on behalf of others negotiate better
- Ask for things u want from ur lover
- Believe as artist that u are allowed to do what u want and deserve what u get
- Risk is the core cost of human connection
- Writing and creation as escape hatch from reality
- Art as relationship not product
- If u love ppl enough they'll give u everything
- Social media not separate from her. It is her. Her relationship. Mixing everything.