He broke his talk down into the following categories to give us an overview of how designers at IDEO think and what their "management style" (if any) really is.
Insight: Observe people at extremes
- Prototyping: Rough, Rapid, Right
- Evolution: Live in Beta
- People desirable
- Business viable
- Technical feasible
Keys to Design Attitude
- Drawing insight out of others: "here's what I think you're trying to say"
- Matching importance with interests
- Providing just enough constraints (no constraints kills creativity)