This book definitely crushed it.
Gary's story and recommendations in Crush It!: Why NOW is the Time to Cash In on Your Passion are extremely fun and informative. Also, I can truly say that for this book, the audio version was quite an enhancement because it's read by Gary himself (who has quite a quirky, fun personality), and he routinely goes off the script to elaborate, inject more personal stories, and update the text since the manuscript was published. That was a real value-add in the audiobook.
The book goes through Gary's background, how he set up his business, how he learned about social media marketing, and contains specific recommendations on how to get started and specifically what to do to make money pursuing your passion using social media. Below are my main takeaways and notes.
Ch. 1: Passion is Everything