Lean UX Research in Startups View more presentations from Susan Wilhite I attended an interesting talk at UCLA by Susan Wilhite on lean UX research. She approaches UX design from the standpoint of ethnographic research and talks about ways to do it in a "lean" fashion, emphasizing quick iterations, small batches, prototyping, etc. Her video and SlideShare are above, and my notes are below. I only wish the talk had more real-world examples of projects and research phases she went through for them so we could see it more explicitly (it was somewhat high-level and academic).
Focus on value Compile your knowledge What do you know How do you know it What does it mean Build a spine What is your core What is unnecessary What is your niche Lean != launch crap Put rubber on road instead of generating documentation Cafe testing Arguing without making it personal is important "Strong opinions, weakly held" Field trip coordinator Immersive journalist Psychotherapy + acting exercises Ride the chaos, little documentation Researchers vs. designers; is it ok for a researcher to not be a maker? Build, measure, learn (lean ux) Think, make, check (LUXr) Learn, measure, build (lean startup circle) Lots of UX research for medical instruments Balsamiq < Axure < Omnigraffle Know vizio well "Clearly" Books: Jeff Gothelf, Lean UX Rachel Hinman, The Mobile Frontier Scott Berkun Sites: UXMatters SmashingMag
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I recently attend a UX design event at UCLA, which included a presentation by Joselle Ho, Creative Director and Co-Founder of Miso Media, a music education company that got its start in mobile in 2008. It was a fun event as we got to hear Joselle's thoughts on design, and then a panel of judges critiqued some screenshots of real designs others were working on. Below are some of my notes and takeaways
Joselle UI != UX Focus on user's wants, assumptions, emotions. Design for main use case, bury functionality. Every excess click reduces engagement 90%. Replacing "Sign up" with "Learn more" increases sign-ups 350%. What you say matters. When you say it matters. Animations make a big difference (continuity and breaks). UX critiques Outside pages need to communicate 2 things: why and how. Login/Sign up/Help in upper right corner Call to action must pop out when you squint. Photo-based navigation preferred over text in studies Discovery of activity in app: make it a widget, reduce the content amount, make it like a ticker "ppl who added XYZ also added ABC"notification indicator in menu bar Tools mentioned: Blueprint for iPad Invisionapp Keynote (has hotspot/click targets) Axure Explainer video as sole thing in homepage: not great As part of my HR core class at UCLA Anderson, we had a guest speaker talk to us about management in design organizations. The speaker was Bryan Walker from IDEO. The talk was fun and engaging, and he was able to show off some of the latest projects IDEO's worked on recently, which was neat.
He broke his talk down into the following categories to give us an overview of how designers at IDEO think and what their "management style" (if any) really is. Insight: Observe people at extremes
Keys to Design Attitude
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